About Goedeker’s & Number1Direct
The Beginning
Ben Goedeker believed that customer service was more than just being polite. It was also carrying a large selection of quality, name brand appliances and electronics at the lowest possible price. Ben also realized that to be successful he must have a knowledgeable sales staff to help educate his customers, helping them to make the best purchase possible. 
The TransitionWhen Ben passed away, Steve Goedeker, Ben's eldest son, took over the business. Building on the core principles and values established by his father, Goedeker's quickly became a household name in St. Louis and in 1989, Steve expanded the business to a 22,000 sq. ft. location. In 1990, Steve's siblings, Mike and Janet, joined him in the business. Mike was brought in to manage the sales department and Janet to run the accounting department. In St. Louis, Goedeker's became known as THE place to go for new appliances and TVs. With Goedeker's vast selection, knowledgeable sales staff, unbeatable low prices and excellent customer service, it grew to become the largest privately owned appliance and electronics dealer in Missouri. Goedeker's was growing so fast it needed a third location. In 1998, Steve opened a new headquarters. Located in the St. Louis suburb of Ballwin, Goedeker's opened its 50,000 sq. ft. megastore and added furniture and mattresses. |
The New Beginning
Number1Direct has the same principles and values brought into the business by Ben Goedeker over 60 years ago. We strive to offer our online customers the best selection with the guaranteed lowest price available while still providing them with that same great customer service local customers have come to expect. So, take a look around our site and hopefully you can find the product you want at the best price. We'd love to have your business so we can show you that you can still buy the products you want online without having to lose the great customer service. |
