Number1Direct History

From humble roots in St. Louis, Missouri, Ben Goedeker started Goedeker Radio and Television Repair in his basement in June of 1951. Ben focused on providing the best possible service at the lowest price to his friends and neighbors. In 1953 Goedeker's expanded into sales, first with electronics then appliances. His first location was a 1,200 sq. ft. showroom located in south St. Louis. This location proved sufficient until 1970 when Goedeker's expanded into a 3500 sq ft location also located in South St. Louis.

Ben Goedeker believed that customer service was more than just being polite, it was carrying a large selection of quality, name brand appliances and electronics at the lowest possible price. Ben also realized that to be successful he must have a knowledgeable sales staff to help educate his customers, helping them to make the best purchase possible. Tragically, Ben's life was cut short at the age of 50.

Steve Goedeker, Ben's eldest son, took over the business at this time. Building on the core principles and values established by his father, Goedeker's quickly became a household name in St. Louis and in 1989 Steve expanded the business to a 22,000 sq.ft. location. In 1990, two of Steve's siblings, Mike and Janet, joined him in the business. Mike was brought in to manage the sales department and Janet to run the accounting department. In St. Louis, Goedeker's became known as THE place to go for new appliances or TV's. With Goedeker's vast selection, knowledgeable sales staff, unbeatable low prices and excellent customer service, it grew to become the largest privately owned appliance and electronics dealer in Missouri.

Goedeker's was growing so fast it needed another location. In 1998 Steve opened a new headquarters. Located in the St. Louis West County suburb of Ballwin, Goedeker's opened its 50,000 sq. ft. megastore and added furniture and mattresses.

In 2008 Steve decided to add the same great level of customer service, vast selection of products and excellent pricing to the online market. In July of 2008, Number1Direct was created and today we have thousands upon thousands of satisfied customers all across the country.

Number1Direct has the same principles and values brought into the business by Ben Goedeker almost 60 years ago. We strive to offer our online customers the best selection with the guaranteed lowest price available and we feel that if you are anything less than 100% satisfied with your experience with us, we have failed.