Goedeker’s History

Started as Goedeker Radio and Television Repair in June 1951 in his basement, founder Ben Goedeker focused on providing the best possible service at the lowest price to his friends and neighbors. In 1953 Goedeker’s expanded into sales, first with electronics then appliances. Our first location was a 1,200 sqft showroom located in south St. Louis. This location proved sufficient until 1970 when Goedeker’s expanded into a 3500 sq ft location also located in South St. Louis.

Ben Goedeker believed that customer service was more than just being polite, it was carrying a large selection of quality name brand appliances and electronics at the lowest possible price. Ben also realized to be successful he must have a knowledgeable sales staff to help educate his customers to make the best purchase possible. Ben’s life was tragically cut short at the age of 50.

Steve Goedeker, Ben’s eldest son took over the business at this time. Goedeker’s quickly became a household name in St. Louis and in 1989 Steve Goedeker expanded the business to a 22,000 sqft location. In 1990, two of Steve’s siblings, Mike and Janet, joined Steve at Goedeker’s. Mike was brought in to manage the sales department and Janet to run the accounting department. In St. Louis, Goedeker’s is the place to go for new appliances or TV’s. With Goedeker’s vast selection, knowledgeable sales staff, unbeatable low prices and excellent customer service it grew to become the largest privately owned appliance and electronic dealer in Missouri.

Goedeker’s was growing so fast it needed another St. Louis location. In 1998 Steve opened a new headquarters. Located in the St. Louis West County suburb of Ballwin, Goedeker’s opened its 50,000 sqft megastore and added furniture and mattresses at this time. Shortly thereafter we added on to this location with a distribution center.

In 2008 Steve decided to add the same great level of customer service, vast selection of products and excellent pricing to the internet. In July of 2008, Number1Direct was created and already we have thousands upon thousands of satisfied nationwide customers. Number1direct by Goedeker’s has the same principles and values brought into the business by Ben almost 60 years ago. We strive to offer our online customers the best selection with the guaranteed lowest price available.

Our goal with Number1Direct.com by Goedeker’s is to ensure that, whatever the question or concern, there is an easy answer. We feel that, if you are anything less than 100% satisfied with your experience with us, we have failed. Become one of our neighbors and learn what personal, quality service is like from the world’s largest small family-owned shop. We promise you “100% Satisfaction, Period”.

Even the best products can eventually malfunction and minor repairs can cost hundreds of dollars. By purchasing a Extended Service Plan, you won’t have to hassle with unexpected repair bills.

Number1Direct has teamed up with Warrantech Extended Warranties to offer extending the warranty for a period of, two, three, or five continuous years of free parts and labor coverage (including the manufacturers warranty period) on the applicable new appliance purchased under the same terms and conditions as the original manufacturers warranty.

The following are some the Protection Plus Plans we carry:

Free 10 Year Appliance Warranty with Purchase of $999*

This warranty covers the major component of your appliance for a period of ten full years from the date of purchase. Labor and trip charges are not covered during the extended period of coverage beyond the original term of this service contract.

10 year coverage includes:

• Washer transmission
• Dryer heating element/gas burner
• Dishwashermotor
• Range baking/broiling surface elements and/or electronic ignition
• Microwave magnetron
• Refrigerator/Freezer compressor

5 Year Appliance Protection Plus Plan

• Under $1500 $129.99
• Under $3000 $159.99
• Over $3000 $279.99

3 Year Appliance Protection Plus Plan

• Under $1500 $79.99
• Under $3000 $129.99
• Over $3000 $129.99

2 Year Appliance Protection Plus Plan

• Under $1500 $39.99
• Under $3000 $49.99
• Over $3000 $89.99

Ice Makers Protection Plus Plan

• 2 year 95.99
• 3 year $199.99
• 5 year $379.99

We also offer warranties on all Electronics : View Electronic Warranties.

So, are your appliances eating you out of house and home with the water, electric, or gas bills? It is time to start thinking about switching to Energy Efficient appliances.

March is “Go Green” Month here at Number1Direct by Goedeker’s with a number of kitchen appliance brands like Bosch, GE Monogram, Frigidaire, LG, Fisher & Pakykel, and Electrolux kicking off the month with their most energy efficient and elegant models in money saving mail-in rebates starting at a modest $50 to a whopping $2000 depending on the brand and Energy Star Appliances (Dishwashers, Refrigerators, Ranges, Wall Ovens, Cooktops, Washers, and Dryers) you are purchasing. Plus, the living room is is not letting the kitchen have all the fun with some of the big brands like Samsung, LG, Hitachi, Mitsubishi and Sharp are offering money savings rebates on televisions of $799 and above.

What is Energy Star?

ENERGY STAR labels appear on appliances and home electronics that meet strict energy efficiency criteria established by the U.S. Department of Energy (DOE) and U.S. Environmental Protection Agency (EPA).

With ENERGY STAR, you can save more than 30% or more than $700 per year, with similar savings of greenhouse gas emissions, without sacrificing features, style or comfort. ENERGY STAR helps you make the energy efficient choice. ENERGY STAR-qualified Vision washers save $50 per year. Over the 11-year life of the washers, that’s enough money to:

Buy a new ENERGY STAR qualified dishwasher Bosch Ascenta dishwasher
Buy 65 bottles of laundry detergent (or enough detergent to do laundry for four years)

A fridge made before 1993 could be costing you over $100 each year to operate. Replace it with a new ENERGY STAR-qualified Linea model and cut your related energy costs in half.

In 2006, a new type of DVD was introduced called the Blu-ray. With their high storage capacity, Blu-ray discs can hold and play back large quantities of high-definition video and audio, as well as photos, data and other digital content.

A current, single-sided, standard DVD can hold 4.7 GB of information. That’s about the size of an average two-hour, standard-definition movie with a few extra features. But a high-definition movie, which has a much clearer image , takes up about five times more bandwidth and therefore requires a disc with about five times more storage. As TVs and movie studios make the move to high definition, consumers are going to need playback systems with a lot more storage capacity. You can purchase a Blu-Ray Player or you can even find a Home Theater System that has the technology here at Number1Direct by Goedeker’s.

Pros of Blu-Ray

• Image quality: Superior resolution, you’ll see a more detailed image: more clearly defined strands of hair, wrinkles in clothing, etc. The technical difference is that Blu-ray’s maximum resolution is 1,920×1,080 (1080p), while DVD is limited to 720×480 (480p). Beyond resolution, Blu-ray also uses better video-compression methods, resulting in more contrast and richer colors. If you like the way HD from your cable or satellite provider looks, Blu-ray looks even better. It’s the highest-quality video format available today, and in some ways it surpasses the picture quality of your local movie theater, especially when shown on a high-performance HDTV or projector.
• Audio quality: Audio quality is also improved. New high-resolution soundtrack formats, such as Dolby TrueHD and DTS-HD Master Audio, are essentially identical to the studio master, so you’ll be hearing things exactly as the director and audio engineers intended.
• Special features: Blu-ray also has additional special features over DVD. The most basic innovation is the pop-up menu, which allows you to access the menu functions while the movie continues playing. Other innovations include picture-in-picture video commentary and the ability to download new content right from your Blu-ray player, although your player needs to have the right Blu-ray profile to access these features. In our opinion, the special features on Blu-ray have mostly been underwhelming and aren’t a good reason to upgrade. For more information on special features, check out our detailed buying guide on Blu-ray Players.

Cons of Blu-ray

• Cost: Blu-ray’s main drawback is cost. Prices for players are still generally over $200 and movies cost about $25. While the one-time cost of a player isn’t that bad, the cost of building up a new Blu-ray library really adds up. At least it’s possible to pick and choose which movies you “buy Blu,” since every Blu-ray player can also play standard DVDs.
• Load times: When Blu-ray first came out, load times were unbearable; it could take more than 3 minutes to load a movie. Since then, players have gotten much faster, but they still don’t compare with the speed of loading a DVD. While simple Blu-ray movies can load in about 20 seconds on a good Blu-ray player, movies with complex menus still take close to a minute and a half to get to the actual movie, regardless of the player.
• Portability: Lastly, if you start buying Blu-ray movies, you may get frustrated that your new movies won’t work in places where you only have a standard DVD player. For example, if your bedroom only has a DVD player, you won’t be able to watch the second half of your new Blu-ray Disc from the comfort of your bed. Or if you have a car with a built-in DVD player, your new Blu-ray Discs won’t work there, either.

Welcome to our blog. Since 1951, we have been sharing our knowledge and expertise on kitchen appliances,TVs and mattresses with our customers in the St. Louis, Missouri area. Since being informed is vital when spending hundreds or thousands of dollars on that dream kitchen or home theater, we felt that this blog, along with our Product Research Center, would be the best way to share our 60 years of knowledge as an authorized retailer from quality brands such as KitchenAid, GE, Frigidaire, Mitsubishi, Samsung, Simmons, Sony, Thermador, Viking, Whirlpool, and numerous others. So check back frequently, subscribe to our RSS feed, become a fan of our Facebook page or sign up for our newsletter to see new innovations, exciting promos or helpful guides from Number1Direct by Goedeker’s.